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Menu & Recipe Analysis, Audits, Calorie Labelling

Menu & Recipe Analysis, Audits, Calorie Labelling

PHOTO: Polly Hartley & Executive Chef Matthew Marshall, The Royal Automobile Club

Royal Automobile ClubMenu & Recipe Analysis / Development / Audit

Menu & Recipe Analysis is becoming a priority for operators within the foodservice and hospitality industries. Healthier food options are now at the forefront of customers’ minds, more than ever before.  With the Government’s Obesity Plan coupled with the COVID-19 pandemic, health and nutrition is becoming a key focus in the food industry.

How Can We Help?

In light of this, we are able to offer professional assistance, using specialist nutritional analysis software for:-

  • Menu Development
  • Menu & Recipe Analysis & Audits
  • Nutritional composition advice
  • Menu & Recipe Calorie Labelling (Government legislation pending*)

We can analyse the nutritional content of individual recipes or your full menu, to ensure it reflects current guidelines around healthy and balanced nutrition.  From a business revenue perspective, health-seeking customers are now beginning to become more discerning in their dining choices, often based on the nutrient quality of the available food options.

Menu Calorie Labelling*

Which Businesses Are Affected?

During Boris Johnson’s pledge to ‘Fight Obesity’, it was announced in 2020 that the Government plans to introduce legislation to include calorie counts on menus.  The policy will apply to any large business (250+ employees) in England where food or drink is prepared in a way that means it is ready for immediate consumption by the person who buys it. Examples of large businesses that will be required to calorie label include restaurants, cafes, takeaways, bakeries and caterers.  Also included are supermarkets, entertainment venues e.g. cinemas, or hotels where they serve food in scope of the policy. Workplaces, where the food and drink on sale is provided by a large catering company will also be required to calorie label.

Exempt Businesses (for now!)

The exemption of micro, small, and medium businesses does not prevent their inclusion in the requirement at a later date. The Department’s impact assessment of the policy, highlights the significant benefits of requiring all businesses, irrespective of size, to calorie label. The Government is committed to review the policy within 5 years of its implementation. They will consider extending the requirement to include smaller businesses. In the meantime, smaller businesses are encouraged to voluntarily calorie label.

What’s Expected

Where items are displayed at several points in an outlet, they will expect businesses to provide calorie information at each. Examples of the point of choice would include table menus, menu boards and food labels placed next to food on shelves or display cases. For online businesses, the point of choice would mean any web pages where the customer can select food items and any page where food items are compared with each other prior to purchase.

It is likely that businesses will be given about 12 months to implement the policy once it has been introduced, which is likely to be 2021.


Please contact us for a no obligation discussion. Based on your requirements and budget, we can then provide you with a bespoke proposal for your consideration.

See the full Pell Mell & Woodcote / Royal Automobile Club article here: https://issuu.com/royalautomobileclub/docs/173_-_pell-mell___woodcote_-_februa_dc511b61d87b9b